Book of Gossage
Bruce Bendinger compiled The Book of Gossage in 2005, bringing together Howard's work, writing and contributions by Jeff Goodby, Stan Freberg, Barrows Mussey & Alice Lowe.
Second hand purchase links - April 2024
https://amzn.to/3VWvgDG - £47.32
https://amzn.to/3TQLWda - £72.24
https://amzn.to/3Ui0ALW - £86.10
Changing the World is the only fit work for a grown man
Steve Harrison
This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doing he introduced interactive, PR-generating stunts, and social media - way back in the 1960s. Then he used them to save the Grand Canyon, kick-start the Green Movement, free a Caribbean island and launch Wired magazine's 'patron saint', Marshall McLuhan. And he did it all with a flamboyance that inspired the likes of Tom Wolfe, John Steinbeck and the makers of the counterculture. His name was Howard Luck Gossage. These are his life and times.
https://amzn.to/3vUrH6w - £11.99
The Howard Gossage Show
David Dye & Steve Harrison
The Howard Gossage Show is about the 1960s advertising copywriter, Howard Gossage - and what he can teach today's advertising industry.
At a time when advertising is disliked and avoided by most people, Gossage has a message that is more important now than it was 60 years ago.
Decades before digital, he understood the importance of interactive advertising - and the need to break down the "fourth wall" and speak directly and intelligently to his audience. He also knew that the ad was just the first part of a media strategy and aimed to involve all other forms of media in amplifying his message.
https://amzn.to/442N6ai - £27.99
